Dive summary:
- Over the five-week period starting Sept. 20, a study by Group M found that Facebook users saw 38% fewer organic posts.
- Facebook users previously saw 15.56% of organic posts from pages they liked and it dropped to 9.62% in the five weeks starting Sept. 20.
- Users were more likely to engage with posts they saw as engagement rose from 0.76% to 1.49%.
From the article:
The bottom line is that many brands will have to ante up more ad dollars to maintain the reach among fans they were accustomed to. But the study also digs into the change in newsfeed reach by post type to give brands insight into what content performs best in the new environment. It finds that links took the biggest hit from algorithmic changes and were being seen by 68.19% fewer fans after Sept. 20, but text status updates started getting viewed by 19.48% more.
