Dive Summary:
- Digital marketing research firm eMarketer released a report Wednesday projecting that Facebook will grab almost 16% of the global mobile ad market in 2013.
- That share is three times what the social networking giant held last year, when it launched mobile ads in August.
- Prior to the mobile ad launch, Facebook's stock—it made its initial public offering in May 2012—was held back by investor concerns over its admission that it didn't make "any meaningful revenue" from mobile, but its share have also more than doubled since mobile ads were introduced.
From the article:
... Meanwhile, Facebook is still far outmatched in global mobile ad market share by No .1 Google (GOOG, Fortune 500). EMarketer expects Google will notch a 53.2% share of the market in 2013. ...
