Dive Brief: 

• Facebook is laying the controversial ad product Sponsored Stories to rest on April 9. 
• Here's how Sponsored Stories work: After a user likes a brand page, that user's profile would sometimes appear in friends' news feeds in an ad showing they liked the page. 
• The practice has stirred up some controversy for Facebook over privacy concerns, particularly with minors, from advocates saying using users' profile photo and information to create ads without their permission violates privacy rights. 

Dive Insight: 

While advertisers will no longer be able to purchase Sponsored Stories, Facebook isn't getting rid of the idea altogether. Ads can still include users likes and profiles, but cannot be the explicit showcase of the ad. Things will change a bit for advertisers, but they still have plenty of options on Facebook, so it is doubtful this will cause much decline in ad revenue for the social network.