Dive Summary:

• Facebook has announced it will dispense with or consolidate over half of its 27 ad products.
• Product Manager Fidji Simo indicated that Facebook's ad-buying process is far too complicated and that it needs to be simplified.
• Simo wants to deconstruct the process so that companies can just tell the social media giant "who [they] are, what [they're] message is and what [they're] objective is" without any "guesswork."

From the article:

Somewhat confusingly, given that vision, it sounds like Facebook actually isn’t announcing changes to the ad-buying workflow. When one of the reporters asked about this, Facebook’s Andrew Bosworth said that the bidding process isn’t changing at all. Simo said the announced changes fall into three different categories — streamlining the number of ad formats, “really bringing the best of Sponsored Stories to all ads,” and increasing the consistency in how ads are displayed. Basically, it sounds like Facebook is eliminating and consolidating of a number of different ad products. Simo argued that this gets Facebook closer to its vision “by reducing the possibility of choosing the wrong thing.”