Dive summary:
- Marketers rejoice: the rule from Facebook that only 20% of any cover photo could be text (dubbed the 20% rule) has been lifted.
- Facebook released a new Page Terms of Service on July 1st and the 20% rule was absent from the list.
- The rule was instated to keep brands from running free advertising, and partially to reduce clutter, but was too difficult to measure and enforce.
From the article:
"New Page Terms of Service were launched on July 1st, and the 20% rule was absent from the list of regulations. Brands can now feel free to stop guessing at what percentage of text (company names, URLs, contests, etc) made up text and can run free with their font sizes."
