Dive summary:
- Target, with Facebook, has developed Cartwheel, a digital savings program that automatically adds Target Newsfeed updates to users who redeem the specials unless that feature is manually turned off.
- The Cartwheel beta launched this week with 700 offers and allows users to curate and share deals, as well as redeem them in store.
- For now, the offers will only be redeemable in store which both allows Target to offer grocery related savings and serves to increase foot traffic in stores.
From the article:
"A single unique barcode is generated based on the users' list of deals and can be updated instantly -- if a shopper finds a new deal she wants to add as she approaches the checkout, for instance. The barcodes are simply scanned at checkout. The Cartwheel site itself is Target's first responsive site and works seamlessly on mobile devices. Cartwheel apps for Android and iOS are due out this summer."
