Dive summary:
- Facebook announces $1.26 billion in revenue during the third quarter for a 32% improvement from 2011.
- Advertising was 86% of the $1.26 billion third-quarter revenue.
- Mobile advertising was the source of 14% of Facebook’s advertising revenue.
From the article:
Victor Malachard, CEO of mobile ad network Adfonic, says the pace of Facebook’s mobile growth is encouraging.
He adds: “It is clear that their mobile products - like the news feed slots which show up easily on mobile - are having an impact. With Facebook saying it can charge a 7 per cent premium for this type of ad due to the ability to target it more closely based on user data, the potential seems significant.” ...
