Dive Brief:
- Facebook is updating the Facebook Live streaming video feature and is preparing for testing ads within live streams according to multiple sources.
- The updates include scheduled broadcasts for verified pages as well as support within the MSQRD app according to Venture Beat.
- Both Digiday and Marketing Land reported that Facebook is looking into monetizing Facebook Live streaming video via ads.
Dive Insight:
“What you can expect us to do over the next couple months is experiment with a lot of different models that are going to be appropriate for certain creators for certain kinds of formats and try to figure out what works, but really explore a variety of things,” Fidji Sim, Facebook’s video product lead, told an audience at VidCon.
Live video has been a point of emphasis for Facebook over the last year. It has even altered its algorithm to make video content more prominent on users’ news feeds, and it has been aggressively promoting its Facebook Live streaming video feature. This week, Facebook announced signing 140 media companies and celebrities to Facebook Live contracts to help seed the new streaming video feature with professional content.
“We wanted to invite a broad set of partners so we could get feedback from a variety of different organizations about what works and what doesn’t,” said Justin Osofsky, Facebook’s vice president of global operations and media partnerships.
