Dive summary:
- In Q2, Facebook has reported that mobile sales grew to 41% of overall ad sales, resulting in a total of $1.62 billion in ad sales.
- Mobile users of Facebook are also up 51% year-over-year and are now up to 819 million in Q2.
- Facebook's Promoted Posts product is doing well, with 300,000 pages purchasing promoted posts in Q2; according to a rep, 20% of purchasers were new businesses.
From the article:
"For comparison, mobile was 30 percent of its ad sales during the first quarter. Facebook's monthly active users on mobile skyrocketed to 819 million during Q2, a 51 percent increase year-over-year.
Such multi-pronged growth should help, as CEO Mark Zuckerberg said during an earnings call, 'dispel the myth that Facebook can't make money on mobile.' Mobile app ads were key to propping up the line item by 11 percentage points, he said."
