Dive Summary:

• Facebook began trying out sponsored search results last month, according to a TechCrunch report.
• That test led to full-fledged ads last Thursday, introducing search ads to the Facebook experience.
• Additionally, Facebook has added a "top hit" category in some search results, which has led to further speculation that the company is tweaking its search strategy.

From the article:

Is Facebook pushing further into Google's territory?

It sure looks that way, as the company has quietly begun rolling out more search-driven advertising, including a new category of sponsored search ads.

Last month Techcrunch reported that Facebook had begun placing text ads—i.e. sponsored listings— directly within the search results that automatically appear as a user types in a query on Facebook.com. Then last Thursday Facebook began expanding that test. ...