Dive Brief:

• Facebook's "Audience Network" — its mobile ad network launched last year — is getting a boost with new options for native ads. 
• The native ads will benefit from new templates, horizontal scrolling, and a native ad manager. 
• The new templates allow advertisers to quickly and easily create native ads that match their app environment while the Native Ads Manager offers a quick pre-load of up to 10 ads. 

Dive Insight: 

The easier Facebook makes it for advertisers to create and distribute native ads, the more advertisers will take advantage of the program. A better process will also improve ad quality and performance.