Facebook is now automating mobile-ad buying to make the process easier and faster.
It's a big move for a company that's admitted monetizing its massive mobile traffic is among its biggest challenges and who's stock price continues to tumble thanks in part to those fears.
As of today, Facebook is opening up its mobile-only sponsored-story placements to both its self-serve tool Power Editor and to third-party Facebook ad sellers.
"It's basically mobile ads for the masses," said Simon Mansell, CEO of one such Facebook ad company, TBG Digital. "It now enables all the rest of the clients that maybe couldn't afford previous levels to access mobile-ad inventory."
