Dive Summary:
- Q3 marked the first full quarter that Facebook has offered ads across its entire mobile user base, and a report from the ad agency TBG Digital says the ads are getting click-through rates that are 23 times higher than the desktop alternatives.
- The report says the mobile offerings helped to increase overall average click-through rates up by 81% for Facebook.
- Facebook's Q3 financial results are expected to be announced after the market closes on Tuesday.
From the article:
"... In the U.S., mobile ads that run in the news feed had click-through rates — seen as a key metric for ad engagement — 23 times higher than Facebook’s Facebook’s Desktop News Feed and Right Hand Side ad formats alone (that works out to 1.290% for mobile, versus 0.057% for the desktop options).
That’s helped to push average click-through-rates across the whole Facebook ad network, as measured by TBG, by some 81% in Q3 (that’s compared to only 11% last quarter), with the U.S. winning biggest of all with a 99% increase. ..."
