Dive Brief:
- Facebook announced a set of new tools Wednesday to help publishers push out stories on the platform that could help make up for recent drops in organic reach.
- Tools rolling out to all publishers include Interest Targeting, which shows topics that landed users on the brand page, and End Date, which is a feature that gives posts an expiration date.
- For major publishers, Facebook is introducing Smart Publishing—a tool that automatically publishes links from publishers' sites that users are likely to enjoy based on analytics.
Dive Insight:
Facebook's algorithm wall can be baffling, and publishers have long been looking for new tools to help them understand what content would help them break through . By offering up the analytics—especially with Smart Publishing — those posts have exponentially increased chances of reaching the right audience. This could be the best news publishers have heard in a while from Facebook.
