Dive Brief: 

• After talking with customers about their preferences, Facebook is introducing objectives-based ad buying and reporting tools for ads on the social network. 
• When setting up an ad, advertisers can now specify their desired outcomes including website traffic, conversions, page post engagement, likes, app installs, app engagement, in-store offer claims and event invite responses.
• After entering the preferred outcomes, advertisers will receive a recommendation for the type of Facebook ad they should choose and can then specify where they would like the ad to appear—in the desktop newsfeed, mobile newsfeed or right-hand rail. 

Dive Insight: 

Anything to simplify and customize the user experience with Facebook ads is a win for the social network and its customers. Moves like this make Facebook advertising more accessible to a wider audience, including small businesses and individuals. A smart move by Facebook to increase revenue and good news for marketers and brands looking for more return on investment.