Dive summary:
- In an effort to give high-profile accounts some authenticity, Facebook has announced it will now include verified pages and profiles.
- Just like with Twitter, there is no way to request verification, Facebook will seek out pages with a high number of followers.
- Verified pages will now have a blue checkmark boasting their authenticity; as yet, Facebook hasn't revealed what steps or qualifications are included in verifying the account.
From the article:
"More and more, Facebook is trying to become a broadcast channel for media, journalists and celebrities, sort of in the same way that Twitter already primarily is. The subscription feature it launched last year to allow people to follow others and receive their updates without forming a reciprocal “friendship” is a perfect example of how it wants to make it possible for people to go to the social network as a news and information source, as well as a way to connect with people they actually know."