Dive Brief:

• Facebook announced on its blog Tuesday to launch of "Marketing Partners" to help marketers with campaigns on the site. 
• The program will replace the former Preferred Marketing Developers system.
• The main feature of the site is a tool that matches marketers with qualified partners to meet a list of common business needs like ad technology, media buying, FBX community management, content marketing, and more. 

Dive Insight: 

While Facebook can be user-friendly, navigating marketing on the site can sometimes be a challenge. Facebook is a darling in the marketing industry, but the social giant still stands to benefit from any marketers who invest in advertising as part of their campaigns, so it pays to steer them in the right direction. 

On its blog, Facebook had this to say of the new program: "If you’re looking for a new partner, these changes make it easier to find the right one. But the new program also helps those already working with a partner, providing an easier way to push performance further."