Dive Brief: 

• Heineken—a beer brand that has heavily invested in Facebook auto-play video ads—is claiming that Facebook video ads are now equal to YouTube in performance. 
• In an exclusive to AdWeek, senior media director of marketing Ron Amram shared that their video ads reached 35 million Facebook users with 5.5 million views—meaning 16% watched the ads.
• The brand pushed a 15-sec TV spot with Neil Patrick Harris on Facebook to achieve the results. 

Dive Insight: 

Facebook hit 1 billion video views in September so there's no arguing the ads have reach. As more brands come forward with positive testimonies, it will be hard to ignore that Facebook is an important part of online video ad strategy. It will be interesting to see if Facebook can surpass YouTube in 2015.