Dive summary:
- ThingLink, a startup that has been generating a lot of buzz lately around its photo technology, has integrated with Facebook Timeline.
- What ThingLink's technology does is make images more interactive by allowing users to embed links, annotations, videos and sharing capabilities.
- The goal is that users will be more likely to share the images with this increase in interactivity.
From the article:
"ThingLink provides its users with rich analytics so sites and brands can track interaction rates and sharing data.
The company generally charges a flat CPM, in the $5 range. To date, ThingLink has partnerships with over 125,000 publishers, including Forbes and CBS. It's also worked directly with agencies like Digitas and advertisers such as Giorgio Armani."
