Dive Brief:
- Facebook is reportedly in talks with a select group of publishers to host news content directly on the site.
- Initial partners to test the new format are predicted to be The New York Times, Buzzfeed, and National Geographic.
- Revenue-sharing opportunities are still being discussed, but could manifest as a "single ad in a custom format within each Facebook article,” The New York Times reported.
Dive Insight:
Facebook has already established itself as a premier platform to distribute news. The deal being discussed with publishers would remove a significant obstacle stopping eyes from reaching a news article—the coveted click. Facebook has experienced positive results from features like autoplay videos, which have helped the site reach three billion video views a day. The news sites could hope to see similar success in a partnership with the social media giant.
