Dive summary:
- Will Cathcart, Facebook product manager for newsfeed, went over that the three main newsfeed determinants are how a user previously interacted with that publisher, how others have reacted to that publisher’s post so far, and how a user has reacted to similar posts previously.
- Facebook shows users different stories on mobile and desktop to cater to the specific platform.
- Part of the Facebook algorithm tracks if a post is likely to be marked to hide or as spam.
From the article:
This fits with Facebook’s overall goal, as my colleague Mathew Ingram wrote, which is not to serve as charitable organization to spread information, but to respond to customers — both the users who pay to advertise in the feed, and the consumers who dictate whether that information is consumed.
