Dive Brief:

• Facebook announced it has hit 40 million active small business pages—up from 30 million just last summer. 
• To help support small business efforts, the social network is launching a "Boost Your Business" series of events that will help businesses share best practices and marketing tactics. 
• Additionally, Facebook will be rolling out live chat support for advertisers in the U.S., U.K., and Ireland—with plans to expand to other countries later this year. 

Dive Insight: 

Facebook has struck an important chord with these initiatives to help advertisers succeed. The better equipped brands and marketers are to navigate and benefit from advertising on Facebook, the more advertising will occur on the platform. A jump of 10 million small business pages in less than one year makes it seem that businesses are appreciating the experience Facebook has built.