Dive summary:
- Gary Briggs, former chief marketer at Google-owned Motorola Mobility, will be joining Facebook as their first chief marketing officer.
- Briggs will be replacing Eric Antonow, VP-product marketing; the title change is representative of a broadening of the role's responsibilities, which will include branding and marketing efforts for all Facebook constituencies of users.
- Briggs will serve an umbrella role and oversee teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.
From the article:
"Facebook provided a statement from Mr. Briggs on his new role: 'Facebook isn't just a company. For more than a billion people, it's their connection to the friends and things they care about most. Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.'"
