Dive summary:

• Facebook announced Wednesday that users in the United States can now promote their content to friends for a fee.
• Promoting a post will help make the post available for more friends to see at the top of their news feed.
• The practice was first available in New Zealand starting in May and was rolled out to 20 other countries before being introduced in the United States.

From the article: 

“Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn’t near the top of their feed,” Facebook said in a blog post. “When you promote a post – whether it’s wedding photos, a garage sale, or big news – you bump it higher in news feed so your friends and subscribers are more likely to notice it.”