Dive Brief:
- Starting this week, Facebook advertisers will have more targeting options for lookalike audiences.
- Lookalike audiences — users who are similar to current customers or target audiences — previously could only be targeted by CRM data like email addresses, phone numbers, and user IDs.
- With the new targeting options, advertisers can create lookalike audiences from visitors to the website, users of their mobile app, and those connected to their Facebook pages.
Dive Insight:
Expanding the lookalike audience features could be quite valuable to advertisers. Breaking through the noise on Facebook is becoming increasingly harder all the time, even for paying advertisers. Any help in targeting users most likely to become potential customers is a welcome addition.
