Dive Brief:

• In it's Q4 earnings call, Facebook shared that it has slowed in gaining new users, but is now collecting more ad revenue per person. 
• Facebook reported a 49% increase in revenue that exceeded analyst expectations—The social network posted 54 cents a share versus the 49 cent predictions. 
• Growth has been driven by mobile and video, as 69% of ad revenue came from mobile and now boasts 3 billion video views each day. 

Dive Insight:

There's no denying Facebook's still on a good path—increasing revenue and embracing the areas of growth needed to continue. While mobile seemed like a natural progression for Facebook, video may be the surprise of the year. Everyone was a bit skeptical of Facebook's autoplay video plans—but now the social platform is raking in the views which not too long ago hit 1 billion views. If the social giant continues its focus on mobile and video, the future should remain bright.