Dive Brief:

• Marketers that use events as part of their strategy will now have Facebook Insights to help measure events' engagement. 
• The insights provided by Facebook include reach, views and connections. 
• Any events created on Facebook after July 24 should have the Insights included. 

Dive Insight: 

Facebook Events can be an integral part to a lot of a social marketing campaigns. Now that there are measurements in place, those events can be even more valuable. Marketers will be able to see more clearly what is and isn't working