Dive Brief:

• Facebook continues to make more changes to streamline the news feed and Facebook user experience, this time against "click-bait."
• "Click-bait" articles —articles that require users to leave Facebook and give little information on what they will be looking at—will be buried on newsfeeds. 
• Brands will also need to be careful moving forward about how links are shared on Facebook — those that use the platform's own "link format" will be given preference in the news feed over links that are just within the photo caption. 

Dive Insight: 

Facebook has been on a roll trying to improve its platform for users, so marketers need to make sure they are staying on top of all the changes since many tactics that previously worked are no longer effective.