Dive Brief:
- Facebook announced Friday in a blog post that it would begin filtering out posts from brand Pages that are overly promotional.
- The decision came from a survey process the social giant performed to learn what users want to see in their Facebook feeds.
- According to the survey, Facebook users said they don't want posts that solely push people to buy a product or install an app, push people to enter sweepstakes or contests, and/or reuse the exact same content as ads.
Dive Insight:
The algorithm changes are more bad news for marketers who have seen organic reach plummet from Facebook in recent times. Facebook said that brand posts that are creative and engaging (not blatantly trying to promote something), will still get promoted in feeds. To marketers who feel this is unfair, Facebook has a simple message: Buy an ad.
