Dive Brief:

• Facebook has announced that it has won $2 billion in legal judgments from social spammers and fake-like scammers. 
• Along with the announcement, the social giant shared wisdom with businesses to avoid falling victim to the fake-like scams via a blog post. 
• To fight fake-likes and spam, Facebook uses an machine learning tools to flag suspicious behavior and then shuts down fraudulent accounts, and takes legal action against repeat offenders. 

Dive Insight: 

Facebook had been drawing criticism as of late because of the amount of spam that clogged user's feeds, so Facebook's move to fight fraud is a significant step toward a more authentic social experience. That authenticity is critical to the marketing value of the social site.