Dive summary:
- Facebook reached 1 billion users and released a new advertisement, which uses a major advertising firm for the first time.
- Advertisement done by Wieden & Kennedy, the same firm that does advertisements for Nike.
- The high-quality ad is not intended to be shown on television but instead will be displayed on Facebook’s products
From the article:
The celebratory message currently being served up might be deeply appreciated within the company during a time in its history when it's taken its share of hits in the news cycle. In a moment of candor, chief operating officer Sheryl Sandberg said in her remarks during Advertising Week in New York City this week that the IPO "didn't go as we expected" and "we were obviously surprised and disappointed."
