Dive Brief:

• Facebook announced Monday that it will roll out a new look and some new features for brand pages. 
• Similar to personal pages, brand pages will now have all posts appear in a single right hand column in the same format as the news feed. 
• The social giant is also adding a "Pages to Watch" feature for admins to build a list of brand pages to compare performance data. 

Dive Insight: 

Any social media marketer who has put up a seemingly perfect post, only to find out it didn't look right in the news feed, will appreciate this update. The "Pages to Watch" feature will also remove some of the need for third-party measurement tools, which could be great for businesses on a budget or that focus the majority of their attention on Facebook.