Dive Brief: 

• Tweaks made to Facebook's newsfeed algorithm have resulted in a boost in referrals from the social network for many publishers. 
• According to a Facebook rep, the changes were made in response to feedback from users on what they most wanted to see in their newsfeeds, meaning users are now seeing more relevant posts. 
• Business Insider, for example, saw an increase of 180% in Facebook referrals between August and October, and Buzzfeed reported a jump of 69% in the same time frame. 

Dive Insight:

It's good news for Facebook that publishers are seeing a referral boost from their newsfeed changes because Twitter has been receiving more buzz lately as the place to spread content. It seems from publisher feedback that the algorithm changes tend to benefit larger publishers with a concentrated Facebook effort the most. That just goes to show that it's still necessary to keep evolving Facebook strategies to receive the most value.