Dive Insight: 

• After recent admissions from Facebook that organic reach is dwindling and purchasing ads will become critical to survival on the site, the price of Facebook ads has risen 10%. 
• Ad prices have increased across the board because Facebook hasn't increased the frequency of ads. 
• Now that organic reach is noticeably lower, more brands are choosing to advertise on the platform, thus driving up prices. 

Dive Brief: 

Facebook likes to blame the content saturation for the loss of organic reach, but it's clear to most that the algorithm change was also meant to drive revenue. That plan is working by causing more competition for ad space. So far, brands have shown they are willing to pay, and pay more, to reach their desired audience on the network.