Dive Brief:
- Beyond Borders, a unit of WPP's MediaCom, landed Indeed.com's account.
- The deal was largely driven by executive ties, as Indeed VP of Corporate Marketing Mary Ellen Dugan was familiar with MediaCom from her days at Dell.
- This is the first agency deal for Indeed, which just launched its first global campaign with the help of Beyond Borders, and future media spending by Indeed is predicted to hit $30 million.
Dive Brief:
This lucrative deal is an example of how personal relationships still play a big role in agency-client deals. Had Dugan not already been familiar with MediaCom from her time at Dell, the choice of agency could have been much different for Indeed. The site may not have even taken the step to hire a media agency.
