Dive Brief:

• Salesforce on Tuesday announced the launch of Social Studio, a social dashboard available through ExactTarget Marketing Cloud.
• Social Studio is a result of Salesforce's acquisitions of social analytics and publishing platforms Buddy Media and Radian6. 
• The dashboard allows for company collaboration, integrated engagement, publishing, enhanced analytics, and more. 

Dive Insight: 

Salesforce is keeping in step with competitors in the marketing cloud race. Social is a huge component of the digital marketing landscape and Salesforce's acquisitions and product developments underscore its importance in the industry as a whole.