Dive Brief:

• Evidon, a privacy tech company, has announced it is changing its name to Ghostery — the name of its consumer-based privacy app — and shifting its focus to enterprise firms. 
• Companies like Target and Equifax will use Ghostery's Marketing Cloud Platform to manage the activities of multiple vendor tech companies on their websites. 
• Ghostery plans to use the consumer data it has gathered in an app to help companies with their security concerns. The Targets of the world can now monitor what third-party vendors are doing with data from their sites and potentially stop security breaches before they happen. 

Dive Insight: 

With recent large-scale consumer data security breaches, it's no wonder companies are searching for a solution to prevent future breaches. Evidon is making a smart strategic move turning from consumer privacy to enterprise clients when the need for security is so great.