Dive summary:
- Twitter made a deal with ESPN and Ford to show instant replay of college football bowl games using Twitter Cards.
- Each video clip will be less than 30 seconds and include a five- to eight-second pre-roll from Ford.
- ESPN and Ford will use Promoted Tweets to target fans of the teams involved in specifics game.
From the article:
… The partnership (began Dec. 15) and runs through January 15, a week after the college football bowl season ends. Throughout games, the @ESPNCFB account will tweet out top plays with pre-roll clips promoting the Ford Fusion that Twitter users will be able to view on desktop, tablets or smartphones. …
