Dive summary:
- The college football season is back and ESPN is teaming up with Twitter Amplify to bring video highlights to fans; the same highlights will run across ESPN's other web properties, as well.
- This is the second year ESPN has employed Twitter Amplify to bring college football highlights to viewers, enabling fans to watch a single game on their TV while receiving highlights of others games on their laptop, smartphone or tablet.
- An eight-second pre-roll ad for Verizon Wireless will run before each video as part of ESPN's #DidYouSeeThat campaign.
From the article:
"Glenn Brown, head of Amplify at Twitter, said, 'Programs like this are a win-win-win for everyone involved. Brands get new opportunities to reach consumers, networks can distribute their content across multiple platforms and generate new revenues, and users get amazing content from the best plays happening in college football.'"
