Dive Brief:

• Enterprise software company On24 took a creative twist in promoting its webinar platform —with a rap video. 
• The enterprise firm hired YouTube creator DJ Dave — creator of viral hit "Getting real in the Whole Foods parking lot" — to develop a video utilizing all the overused marketing buzz words.
• The result is an impressively catchy tune that both pokes fun at the webinar industry while also successfully promoting On24's platform. 

Dive Insight: 

While white business people rapping isn't a new stunt, DJ Dave and On24 pull off a surprisingly polished version that has potential to achieve viral success while still promoting the webinar platform. Everyone loves when a company doesn't take itself to too seriously, so it could be lucrative for On24.