Dive Brief:
- EngageClick has emerged from a self-described "stealth mode" to release its ad platform.
- The platform gives advertisers one place to create, deliver, manage, and optimize ads across multiple screens, including smart TVs.
- Since EngageClick's soft launch in late 2013, the platform has gained the top 10 mobile ad revenue makers and the top three U.S. digital agencies as customers, among other high-profile companies.
Dive Insight:
Any platform that can promise ad management across multiple screens — including TV — will prove itself very relevant in the days to come. Multiple screen use is running rampant and advertisers who are able to utilize multiple screen campaigns will find an advantage. EngageClick is making that promise with one easy-to-use platform that it claims can produce 300 times the industry average of consumer engagement.