Dive summary:
- Digital coupon startup SavingStar and benefits provider Edenred have teamed up to create Nutrisavings that gives employees e-coupons for healthy food options.
- Initially, it will be funded by employers who wish to encourage healthy habits in their employees; employers will receive aggregated data on how their employees are using the coupons.
- Nutrisavings is among a mini-trend of startups targeting the human resources market for incentives; other startups include YouEarnedIt, a sort of loyalty program that awards employees points based on feedback from peers, bosses, and subordinates.
From the article:
"Employers already spend $520 per employee per year on average for healthier-living incentives, Mr. Rochon said, but often that's for things like gym memberships where it's impossible to measure whether employees actually end up going to the gym. With SavingStar, he said, employers will be able to see, at least in aggregate, whether employees are using the incentives."
