Dive Brief: 

• As the demand for technically savvy digital marketers grows, employers are struggling with their hiring priorities. 
• Recruiter Mondo reports that 38% of employers will hire more digital marketers than they did last year, and half of all marketers will have some sort of technical background.
• The struggle is prioritizing which type of digital marketer is most important — most firms are looking for marketers that are tech-savvy and better able to institute automated forms of marketing. 

Dive Insight: 

Marketers interested in being hired should highlight their knowledge of technology and big data. With many of the digital positions bringing in more than six figures, employers are going to be picky even with the strong demand — and they should be. The industry is moving so fast, it's often hard for employers to decipher realistic expectations, so marketers should be prepared to show their expertise by being able to explain what is unrealistic.