Dive Brief:
- According to new predictions from eMarketer, mobile video advertising will increase more than 70% this year to hit $2.6 billion.
- Mobile video will encompass more than one-third of the $7.8 billion that will be spent on digital video ads overall. Growth is spurred by a 14% jump in users watching videos on smartphones and 13% jump in views on tablets.
- Despite mobile video's massive growth, it still lags behind desktop video ad spending at $5.2 billion and TV spending at $70.6 billion for this year.
Dive Insight:
Mobile ads saw an overall robust spending year in 2014, growing 75% to hit $50 million.
In 2015, video will be driving a bigger chunk of that mobile ad spend, and video is bound to have a stellar year with companies like Facebook and YouTube leading the way. Meanwhile, mobile video ad numbers are on-track to grow as mobile usage climbs -- meaning advertisers need to turn their focus to the format.
“As consumers are becoming increasingly agnostic about the device they use to watch video, some advertisers are finding the most valuable strategy to be buying mobile video ads as part of broader cross-device campaigns on television and digital video,” Jeremy Kressmann, eMarkter analyst and author of the report, explained in an eMarketer article.
