Dive Summary:

• Make your email campaigns as personal as possible by taking advantage of dynamic elements, such as name and email segmentation.
• Tweak logos, colors, and layout to implement consistent branding and messaging.
• Improve inbox deliverability by leaving a clear unsubscribe button for readers who want to opt out of your emails.

From the article:
Today email marketing is one of the top marketing tactics used by businesses along with social media, websites, and online content delivered through blogs and webinars. Not surprisingly, a recent survey predicted that email marketing will be one of the top five marketing initiatives to grow in spend over the next few years.

You might be thinking: “Why do I need email marketing? Is it relevant to my business and clients?” Email marketing not only strengthens your brand image but also enables you get closer to your clients. A ‘thank you’ welcome email, triggered birthday message or a broadcast newsletter can help you to establish a close relationship with your clients. ...