Dive summary:
- eBay had the same logo for 17 years, but yesterday the company announced a new logo that reflects a "cleaner, more contemporary and consistent experience." See full size image of the logo.
- eBay says it was a difficult decision to switch, and retained the same red-blue-yellow-green so familiar to its users.
- The press release also touted eBay's mobile efforts, saying they have more than 100 million downloads of their app, and over $10 billion in volume transacted on mobile.
- The company's logo switch comes on the heels of a similar logo change by Microsoft.
From the article:
Seventeen years ago this month, eBay created a new way for people to buy and sell practically anything. We’ve since helped millions of people launch their own businesses and helped change the way the world shops for things they need and love.
Today we’re creating the future again. We’ve been building the new eBay. And today, we’re proud to introduce a new look for the eBay brand.
