Dive summary:
- With all the talk of startups and Facebook's all-important shift to mobile, auction giant eBay has quietly been amassing wins in the mobile space.
- The numbers: 100 million app downloads, 100 million listed items via mobile, and 16 percent of revenue in 2012 will come from mobile.
- eBay has said that their average mobile transaction is between $30 and $45, which is a stark difference from some other app developers with 99 cents per download revenue streams.
From the article:
EBay is not the only e-commerce company seeing a significant shift to mobile, but it may be the only publicly held company that talks about it. Today, it has even more to say, and since the subject is big numbers, it threw in a nifty infographic (see below).
The San Jose-based company says its mobile app has been downloaded 100 million times since its launch four years ago. That’s equal to the number of the service’s active users — those who bought, listed or sold something on eBay last year. The company is not saying how many of those downloaded apps are used regularly, but by at least one measure, activity is fairly high — users have now listed 100 million items to its marketplace using the eBay app, by taking a picture of the item with their phone and uploading all the data within minutes.
