Dive summary:
- Twitter is already mobilizing to sell advertising for the 2014 FIFA World Cup in Brazil, even though there are still 11 months yet to go.
- To conduct the sales Twitter will be setting up an upfront market, using PricewaterhouseCoopers to throw a blind auction later this month.
- The buys are divided into "gold," silver," and two "bronze" packages; each promoted trend has an estimated worth of $600,000.
From the article:
... "As part of the auction, the winner will pay the value of the second-highest bid plus $1. How much Twitter stands to make from the process obviously depends how many so-called 'trends' marketers find valueable. But the reserve prices -- or the prices at which Twitter reserves the right to release the promoted-trend dates back to the market -- provided in the document indicate the minimum it's willing to accept." ...
