Dive Summary:

• The release of the soccer video game led to 1.11 million comments the past week according to Bluefin Labs
• Footlocker and Buffalo Wild Wings saw a positive increase related to the National Football League referee lockout, which led to those brands being ranked fourth and eighth, respectively, in Twitter mentions this week.
• Google’s news television ad helped the search engine increase its Twitter mentions by 188,000 this week.

From the article:
Buffalo Wild Wings turned out to be an unexpected beneficiary of all the griping about substitute referees in the NFL, who reminded fans of old Buffalo Wild Wings spots in which officials send games into overtime with willfully bad calls (so patrons can watch TV at the restaurant longer).

The referee lockout also drove a big lift in brand chatter for Foot Locker, whose employees wear refs' uniforms, according to Bluefin.