Dive summary: 

• Big tobacco is enjoying a return to TV airwaves and the pages of consumer publications with the e-cigarette, but that may end in October when the U.S. Food and Drug Administration is scheduled to address the topic. 
• Because e-cigarettes are unregulated, TV ad spending increased 17.9% last year and print advertising increased 71.9%. 
• Makers of e-cigarettes say they will continue to pursue advertising until a decision is made by the FDA. 

From the article: 

"The CLSA report, meanwhile, predicted other likely proposals from the FDA on e-cigarettes are a ban on sales to minors and potentially the requirement of a warning label. The FDA may also restrict online sales, the report said. Online sales of e-cigarettes are projected to reach between $500 to $625 million this year, said Bonnie Herzog, managing director and senior beverage and tobacco analyst at Wells Fargo Securities, in a press release issued last week by e-cigarette maker V2."